Why is The Lighting in The Fitting Room so Important Now
December 11,2021
Led Strip Light ManufacturerChina OEM Led Strip Shelf Under Cabinet Light Manufacturer
The fitting room is the best way to make customers spend money on their initiative. Customers rock selected clothes in the fitting room, it makes people full of freedom so that you can try different styles of clothes. If they are good-looking, then they will be very happy to pay.
One of the important elements of the fitting room is lighting. Good lighting design allows customers to see the style and fit of the clothes. This is a very important space, and this "user scenario" can often play an important role in making purchase decisions. Trying on is the key point for customers to make a purchase decision, and naturally, it is also the force point for the store to create a high experience.
You may not have focused more on the fitting room yet, so you often overlook the importance of lighting. Let's first understand why the fitting room has become popular?
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Consumers spend a longer time in the fitting room
If you are using some social media apps, such as Facebook, youtube, Instagram, Chinese Wotobuy, etc., you will find that many bloggers like to post their daily outfits on the Internet, and the shooting location is often the fitting room, which has caused a trend.
The key to being able to take photos that make people want to cop it is good lighting. If there is no good lighting, it will scare customers away.
Consumers can try different styles
To be honest, I often enter the fitting room for this reason. I usually wear a relatively fixed style, cool and retro, but sometimes I am fishing for trying a sweet or sexy style, I need to go to the fitting room to check the effect. Therefore, I and my friends will try it on a certain weekend of the month, which is very important for me to change my style. I think many people do the same. Under the shining of the light, I will be moved by them. I will decide whether to invest according to the price, demand, and substitutability. I am intellectual.
Promote consumers' desire to buy
This is very important, and it is also the reason why many stores invest a lot of time and cost here. The ultimate benefit of good lighting is to bring you benefits.
Good lighting allows consumers to see the beauty of their figure and face. It can cover imperfections under the correct design, such as your slightly protruding belly, facial condition, and acne marks, all of which make you look more beautiful. The lighting not only allows you to see the fit of the clothes but also improves the customer as a whole. This is the top important thing.
The above mentioned is also the reason for the importance of the lighting in the fitting room. So how to create light? So without further ado, scroll the mouse to continue to look down.
Fitting room lighting design
Light color
The fitting room usually uses yellow and white light and is illuminated from the front. The white light shows the original color of the clothes, and the yellow light makes the light soft and comfortable, and the color temperature is 3000K. Note: Too low or too high color temperature is not suitable for expressing the true color of skin tone and clothing.
Light source
Cool colors in summer; in cold winters, you can use warm, warm, and warm colors. Choose a lamp cup with a medium beam angle (30-40 degrees). If the decoration in the fitting room is dark, it is recommended to use 2 sets of 10W LED lights; if the decoration is light, it is recommended to use 2 sets of 7W LED lights.
Lighting method of the fitting room
Ceiling lighting
Two ceiling spotlights are instalLED on both sides of the customer's front and top to project the entire body of the customer from a certain angle.
Indirect lighting
Indirect lighting fixtures can be installed on the wall to illuminate the ceiling upwards, and uniform lighting can provide a comfortable lighting environment.
Vertical lighting
This is similar to the lighting of a vanity mirror. Generally, lamps are instalLED on both sides of the dressing mirror. Sufficient vertical illuminance reduces shadows and provides good color rendering.
Note: Strictly control the brightness of the lamps, you can choose frosted glass or acrylic mask to weaken the brightness.
Conclusion
By and large, when you design the lighting for the fitting room, you need to provide the customer with the following:
- Know the whole body collection clearly
- Provide rosy, natural skin tone lighting
One of the economical and quick ways that paid by customers is the lighting design of both shelf lighting and fitting room. You can also make it happen via shelf lighting, which helps attract customers to choose and try on.
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