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For physical stores, decoration is also one of the means to attract customers. Therefore, choosing the right shelf lighting is very important. Studies have shown that shop lighting should make use of natural light sources as much as possible, so as to reduce costs and maintain the original color of good. However, it will be affected by building lighting and weather changes, and it is far from meeting the needs of physical stores. Therefore, cosmetics stores should still use artificial lighting.

 

Classification and use of shelf lighting

 

The lamps and lanterns used in the decoration design of cosmetics shops are divided into four types: LED shelf lighting, spotlights, lighting lamps and light boxes.

 

LED shelf lighting: it mainly used for indoor lighting in shops. If the indoor natural light is not good, the lighting lamp is the main light source. Because of its long use time, energy-saving lamps should be chosen.

 

Spotlight: it divided into shelf spotlights and door spotlights. This type of lamp has a good effect on rendering the atmosphere and displaying goods. The disadvantage is that it is easy to generate heat and consumes high power, so it is not suitable for long-term use.

 

Lighting lamp: it mainly used for local lighting, mostly in the counter and on the shelf. The function is to increase the brightness of the product and make the packaging of the product glow. This type of lamp is mostly fluorescent lamp.

 

Light box: it mainly used for indoor advertising and outdoor shop signs. Fluorescent lamps are usually used in the light box.

 

Classification of artificial lighting

 

Artificial lighting can be divided into basic lighting, accent lighting and decorative lighting.

 

Basic lighting: it also called ambient lighting, as the name implies, is to provide basic illuminance for the environment. Such lamps are generally installed above (ceiling or top frame structure) to provide a wide range of lighting. The purpose of basic lighting is to provide a certain amount of ambient lighting, so that people can carry out normal activities in this environment. If the overall brightness of the store is slightly dark, it will slow people's behavior, prone to a dull and depressed feeling, and make customers' psychological activities tend to Due to the downturn, it is difficult to produce the urge to shop. If the overall brightness is too high, it will irritate customers' eyes, make customers feel tired easily, and reduce the time spent in the store. Therefore, basic lighting generally uses monochromatic white fluorescent lamps, which not only maintain a basic brightness, but also do not stimulate customers, so that customers can be placed in a simple, bright and comfortable shopping environment, so that customers can spend more actively.

 

 

Accent lighting: it is to focus light on certain areas or commodities at a certain angle, so as to achieve the purpose of highlighting commodities and attracting customers' attention. This kind of light source is a light source that plays the role of decorating the entire internal environment of the store, such as colored lights, string lights, palace lanterns, etc., installed in the container or close to the goods. This kind of light source has a strong influence on customers' vision, so we should pay attention to the foil and influence of brightness and chromaticity on the environment and commodities.

 

 

Decorative lighting: it is also called atmosphere lighting, mainly through some color and dynamic changes, as well as intelligent lighting control systems, etc., to create some special lighting atmosphere in the local environment of the store, improve the shopping environment, attract customers, and promote sales. Decorative lighting usually does not illuminate the displayed items, but does some special lighting treatments on the background of the displayed items, the floor and the walls of the store. In general, the lighting in the central shelf area is darker, while the lighting on the bottom wall and two side walls is brighter, and the display windows and entrances should be illuminated to attract customers' attention.

The magical effect of lighting

 

The light itself is advertising

 

Many times consumers will be attracted by the exterior walls and signs before entering a store. It is lighting materials such as LED bulbs, fluorescent tubes and neon lights that light them. LV is the first brand to start exterior wall lighting. In the most prosperous areas of the city, you will often see a whole surface of silver lighting and a wall with logo color blocks interlaced. This strong visual impact allows passers-by to be able to from far away. See its gorgeous existence. Later, Dior, Prada, etc. also used similar exterior wall lighting effects.

 

Slow down your steps

 

The lights in the store can control the walking route of consumers. Because the contrast of light brightness will make people's eyes attracted unconsciously. The most extreme example is a supermarket, which has completely uniform lighting and the fastest flow of people. However, in order to retain customers, stores usually highlight products with strong lights in specific areas.

 

Therefore, for a store with a large area, it is necessary to guide consumers through logical multiple display points and details, otherwise people may leave in the middle.

 

Create fashionable atmosphere

 

Different lighting angles have completely different visual effects. At Armani's perfume counter, the light shines from below the crystal glass table top and reflects on the perfume bottle, giving it a sense of dreaminess. Make-up uses ceiling lights to highlight color and texture. But sometimes you can also give up highlighting products, which is very common in the window of high-end brands.

 

Have a clean feeling

Compared with luxury goods, popular brands tend to have more products and their display is more crowded, so they need a brighter consumption environment. ShuUemura installed a circle of blue glowing light bars on the black counter. This strip of light without any actual lighting effect creates a dynamic streamline, allowing the scattered products on the counter to be connected as a whole.

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